The Business Story Generator Canvas

Organize the Components of Your Brand Story for Any Timeframe

The Virtual Innovation Center understands that true progress is achieved when everyone is given equal opportunity. By harnessing the power of the digital realm, the center provides unprecedented access to knowledge, resources, and networks that were once limited by geographical constraints. For remote communities, underserved regions, or individuals who face physical limitations, the Virtual Innovation Center breaks barriers, fostering diversity and empowering individuals from all walks of life. It serves as a leveling ground where talent and ideas reign supreme, regardless of one's background or location.

Meet Victor, your Virtual Innovation Center guide.

Build Your Innovation Center Experience. Choose from the following:

  • You’ll work with ViC to coordinate your company’s value chain. You’ll explore and master the following:

    • What value is your business delivering?

    • What is your company’s logic model?

    • Who are your customers?

    • What problem(s) are you solving?

    • What is the value chain for what you’re selling.

    • What is your go-to-market strategy?

  • You’ll work with ViC to determine:

    • Your sources of revenue

    • Your cost structure

    • Your unit economics

    • Your key drivers of profitability

  • You’ll work with ViC to:

    • Based on Value Creation Model, you’ll review opportunities to add or modify your business offerings to satisfy highly-targeted and profitable customer needs.

    • Organize explicit and implicit conversations to capture the nuance of customer and stakeholder preferences.

    • Create an Adoption Strategy and sales and distribution channels.

    • Understand and determine your Customer Acquisition costs and Lifetime Value

  • You’ll work with ViC to:

    • Discover clear differentiators of your product or service

    • Strive to discover uncontested market space.

    • Activate product innovation reviews through regular design sprints.

  • You’ll work with ViC to:

    • Understand Startup Funding Terminology

    • Build your funding roadmap

    • Build a basic cap table

    • Access local investor communities.

  • You’ll work with ViC to:

    • Organize and design a pitch deck

    • Plan and outline your pitch

    • Apply to industry specific pitch competitions

    • Manage investor presentations and next steps.

  • You’ll work with the ViC team to:

    • Understand your brand type and the experience you deliver.

    • Build your brand’s story which includes the Founder Story, Product/Service Story, UVP, and market opportunity.

    • Coordinate the brand experience to be delivered across the entire portfolio.

    • Craft core messaging that reflects UVP and the brand experience.

How to Use Your Virtual Innovation Center Experience

Identify Areas for Change. Build a Strategy.

Take a step back and look at your current strategy. As you integrate your brand’s promise, you’ll see where there is alignment and opportunities to pivot.

Reimagine Your Digital Brand’s Story

Your brand’s story and customer experience starts at first contact and first impressions do matter. Align your digital assets to tell your brand’s story at scale.

Your Brand’s Story in the Numbers

Access the formulas that give you an ongoing reality check on the effectiveness of your brand’s story, messaging, and design and its ability to attract the right markets at scale.

Attract and Grow Your Tribe

People live vicariously through different online platforms. Create an online, social experience that allows your brand’s promise to spread.

Get Everyone On the Same Page

Your brand’s promise requires focused support. Create a roadmap for all your stakeholders to know the promise and how their role can impact it.

Your Brand’s Experience Visualized

What experience does your brand deliver? From packaging to environmental design, the essence of your brand’s promise should be everywhere.

Your Brand’s Promise: Iterate, Test, Prove, Repeat

Become comfortable with breaking and testing your model. Assumptions and biases can leave you vulnerable. Use our 5-day design sprints to continuously improve your models.

Keep it Real in the Founder’s Story Lounge

A founder’s life is wild. Support and a private space to be messy are everything. Our Founder’s Lounge is open 24/7, 365, to anyone brave enough to make the impossible a reality.

Features

Ease-of-Use

From training to tracking KPIs, software should make it easier, not harder, for you to work with your team.

Customization and Privacy

All of your work is organized into private, shared workspaces that allow you to manage everything in one place. Think of it as a virtual whiteboard that you can use to plan and track ViC projects and their iterations.

Project Scheduling

All of your work, whether it’s one-on-one coaching or team management, each activity will have clear start and end dates. You can also easily add and assign tasks.

Real-time Collaboration

No more working in a vacuum. You can quickly communicate with your ViC team so that decisions or adjustments in strategy can be quickly implemented.

Resource Management

It’s important to manage resources efficiently to avoid overworking and burning yourself and your team out.

Built-in Reporting

Visualizing your data will help you gain valuable insights, so that you can make informed decisions about your ViC project.